Help in understanding what pickup is, how we calculate it and what it can tell you
Pickup is a measure of how many listings have been made unavailable over the past 7 days. In practice, this means that any listing booked or blocked in the last week will be counted here in the total listing counts shown on the graph.
We track how many listings are bookable on each date, each week, and take this from total number of tracked listings to give us the total number of unavailable listings each day. We then overlay the following week's results to gain a difference in listings unavailable from one week to the next.
This metric can be incredibly useful in highlighting dates of especially high or low current demand, giving you the chance to make proactive strategy adjustments and gain increased rate or occupancy ahead of your competitors. For example, in the above chart, 27th Sep is experiencing a big spike in demand relative to the average for this window. This suggests an opportunity for raising your rates to capitalise on the increased demand for the available listings. Alternatively, 17th September indicates low demand, which could prompt you to lower your rates and secure the existing demand ahead of your competition.
Remember that this graph is relative. It effectively shows demand compared with other days in the same view, not as a total percentage of your market as a whole. For example, in the above, if pickup over these dates in general (~300) is low, let's say the total market is 14,000 listings, then 27th wouldn't necessarily indicate massive demand for the market. Likewise, if these numbers are high for this market on average, any drops you see may actually be experiencing normal demand. It's important to have a handle on what normal is for your market.
Hopefully that's answered your questions! If not, feel free to drop us an email at email@example.com, or use the chat function from your dashboard, and we will be happy to help you with any questions you may have.