A long awaited advantage has arrived to revolutionize your Dashboard.
The new Pacing Tab will add historical and projected reservation insight to the booking trends of your market. These powerful dimensions are sourced from Airbnb data and our refined inferential algorithms, in order to demystify the evolution of occupancy in the days leading up to a specific date and/or compared to the year prior. Per usual, you can use the filter panel to narrow down your market and identify granular competition, plus feel free to download each section for your records and report building with each Tuesday update. Some questions you may want to ask are: In the past several weeks has the occupancy risen or fallen? By how much? How does it measure up to past patterns? How does this acceleration of bookings affect my revenue strategy? Click on the 3 subsection tabs (Trends, Date Picker, Booked ADR) to find out!
TRENDS
With Pacing Trends, we show you how occupied your market is on each day in the upcoming calendar year, with the added benefit of leveraging the occupancy from last week, 2 weeks ago, a month ago, and even 2 months ago. You can compare each interval against themselves, or simply toggle off the irrelevant Pacing period by clicking on the line labels in the horizontal axis. The calendar period for this subtab is set to 365 days ahead, so there’s no need to utilize the calendar in the filter panel here. Instead you can click and drag within the graph to zoom in on a season of interest. To zoom back out use the ( - ) icon that will appear in the top right corner.
The Count of Reservations graph features the same functionality of the Pacing Trends graph, however we are comparing the hard number of reservations recorded for a specific upcoming date across 3 intervals: 7, 14, and 30 days ago.
DATE PICKER
For an individually selected date, you can compare the occupancy for the last year on every day leading up to that selected date. This means that you can easily measure on a historically daily basis to what degree your competitive set was booked, for the entire recent year leading up to a date, and then compare that evolution with the year prior. Remember to use the calendar setting above the graph rather than the calendar in the filter panel to select the date.
BOOKED ADR
Last but certainly not least, our third subtab features the average ADR (in USD) that your competitive market was booked at for the next 360 days, which means you can now use the calendar in the filter panel to target specific seasons. Unlike the ADR graph in Rate and Demand, which shows the average of advertised rates, this graph provides a new dimension of analysis by revealing the conversion of competitive listings on each date it was previously available.
Hopefully that's answered your questions! If not, feel free to drop us an email at support@seetransparent.com, or use the chat function from your dashboard, and we will be happy to help you.