Some initial tips for understanding and interpreting your data
Welcome to your new dashboard! If you’re looking for some initial pointers on how to get started and analysing your data, you’re in the right place.
We'll take you through your dashboard, view by view, and give you the lowdown on the features and data.
Supply 🏘️ (click to view full article)
Our supply view allows you to visualise your market and apply filters to analyse the supply of listings, with each dot on the map representing a listing.
Map and data are dynamic as you zoom or filter. You can also layer and colour code filters to analyse market supply by platform, property manager and more.
Rate & Demand - Market Overview 📈 (click to view full article)
The rate & demand view aggregates the forward-looking data from the listings you see in the supply view. The data is broken down into charts to demonstrate numbers and trends in ADR and occupancy for example, and allow you to compare your performance against the market or certain competitors.
The top line shows total number of market listings and the number of your listings that we are tracking. It breaks down the market listings by bedroom number and then by minimum stay.
Average Nightly Occupancy shows the percentage of unavailable listings in the market against your unavailable listings on each given day.
Average Nightly Rate (or ADR) displays the average listing price on each given date for both the market and your listings
Pick Up indicates the number of market listings made unavailable (booked/blocked) in the last 7 days
The Filter Sidebar contains a range of filters including bedroom number, platform, zipcode and date for you to manipulate all of the data displayed on your market overview
PLEASE NOTE - unlike the other platforms, HomeAway rates are all inclusive of fees, and therefore should not be directly compared, but considered in isolation.
Rate & Demand - Bedroom View 📉 (click to view full article)
The bedroom view of your rate & demand dashboard shows exactly the same data as the market overview, but each of the charts breaks the data down by bedroom number. For each date you get a data point for listings of each bedroom number. See average nightly rate below for example.
Calendar - Rates 📅 (click to view full article)
The rates tab of the calendar gives you a day by day visualisation of your average price and your difference to the market. Occupancy is percentage market unavailability for that day. All data is the same data used in the rate and demand charts. Again, filter can be applied on the sidebar.
You will also notice a blue icon in the bottom right of Sep 1st - this indicates an event in your market that is significantly impacting rate or demand - clicking it will give you more information.
Calendar - Price Variations 📆 (click to view full article)
The price variations tab shows the percentage difference between rates on the given date and the average rate over the next 360 days from today.
For example, rates for you stock are 8% higher on 1st Sep than average for the following year, while market prices are only 4% higher.
General points on your dashboard...
- Dashboards are updated weekly and include data for the next 360 days.
- You are able to export data in several formats from charts in your rate & demand dashboards and also your supply. Don't forget, this data is correct to any filters you have applied.
- If you're looking for more detailed information, we have put together a more in-depth article for each dashboard view which will go into more depth about their charts, data, filters and give you some relevant use cases to help you to analyse the data and inform your strategy.
Your next important step is to schedule an onboarding call to learn how to best use each dashboard and interpret your data. Find the link to schedule your call in your welcome email entitled "Your Transparent Dashboard is Ready to Go!!", or get in touch with us at firstname.lastname@example.org and we'll be happy to help.
Hopefully that's answered your questions! If not, feel free to drop us an email at email@example.com, or use the chat function from your dashboard, and we will be happy to help you with any questions you may have.